The Importance of Branding to Small Businesses

Earth Day, celebrated every year on April 22nd, is a worldwide call for environmental protection. This year, however, there's exciting news emerging from the heart of Africa. A recent study revealed that forests certified by FSC® in the Congo Basin are thriving with wildlife!   Published in the leading scientific journal, Nature, the study shows a clear link between FSC certification and healthier ecosystems. Researchers found that FSC certified forests in Gabon and the Republic of Congo boast a significantly higher abundance of large mammals compared to non-certified equivalents. This includes critically endangered species like gorillas and elephants. The secret behind this positive impact likely lies in the stricter regulations on hunting that FSC certification enforces. By reducing hunting pressure, these forests provide safe havens for wildlife populations. This not only benefits the animals themselves, but also contributes to the well-being of local communities by minimising the risk of diseases transmitted from wild animals to humans. These findings offer a powerful message: sustainable forestry and thriving wildlife populations go hand-in-hand. Here at Packaging World, we recognize the importance of responsible practices and their impact on the environment. That's why we're proud to offer a wide range of FSC certified packaging solutions! When you choose FSC certified products, you're not just giving a thoughtful gift, you're actively contributing to a healthier planet. You're making a statement about the importance of responsible sourcing and sustainable practices, and your commitment to making the world a better place to live in. Here's some key points about how FSC benefits wildlife ecosystems: Habitat Protection: FSC standards mandate the protection of High Conservation Value Forests – areas critical for endangered and threatened species. This ensures that vital habitats remain intact, allowing wildlife populations to flourish! Reduced Fragmentation: FSC certification discourages excessive deforestation and fragmentation of forest ecosystems. Connected forests provide vital avenues for species to migrate and find food, promoting healthy populations! Water Quality: FSC certified forests prioritise practices that minimise soil erosion and protect water sources. This results in cleaner waterways, an important resource for wildlife and surrounding communities. By choosing our FSC certified packaging, you're not just selecting a beautiful presentation box to display your products, you're making a powerful statement about your own environmental responsibility. You're aligning yourself with organisations like the World Wildlife Fund, a strong advocate for FSC certification. Studies by the WWF in Peru show that FSC certified concessions boast a greater diversity of species compared to non-certified areas. This highlights the positive impact FSC certification has on overall forest health and biodiversity. This Earth Day, and every day after, let's celebrate sustainability by making conscious choices that benefit our planet and the incredible wildlife that inhabits it. Choose Packaging World's FSC certified gift packaging to be part of the solution - a future where responsible practices and thriving wildlife populations go hand-in-hand!

If you’re reading this, you may have noticed a few changes around here. That’s because in the Spring cleaning spirit, we’ve dusted off the shelves and moved some things around! As time goes on, it’s nice to shake things up and get a different perspective, that’s why we’ve gone ahead and launched a brand new website with a fresh look!  It may not be the most drastic change of layouts, as we’ve opted to simply refine what worked best with our previous website, taking on board feedback from our customers to hone in on a much more optimised user experience that aims to make shopping as easy as possible for you!  So we thought it would be best to focus in on some of the key features we’ve been working on behind the scenes to make this new website all the more special!   Hello Mobile   While there was a lot to love with our previous website (it made our lives a whole lot easier than before!), there was always a big difference between the desktop vs mobile experience. As smartphones have only gotten smarter, and the stats show that more and more people are ditching their computers every year, the necessity for a more mobile-friendly website became more obvious by the day. So with that on board, we’ve redesigned our mobile interface to make it easier than ever to order from your phone, saving you precious time and allowing you to order from wherever is most convenient for you!   Upload Your Own Artwork We’ve heard you loud and clear! One of the most requested features among our customers has always been the ability to upload artwork directly through the ordering process, and we’re so happy to say we’ve finally incorporated this into our new website! There isn’t much more to say about this one, other than go try it out for yourself and see what you think!   Minimum Order? What’s That? We’re always pushing to make ordering from us as easy as possible to as many people as possible. We know not everyone is a huge company with unlimited money to spend on packaging, so we’re happy to say there will be no minimum order quantity on any of our products! This goes for plain or printed packaging. So whether you need a thousand boxes for your product launch, or one gift bag for someone’s birthday, we’re the number one stop to shop!   Bulk Buy Prices Slashed   We’re all about saving money here, and we don’t just mean for us! As a small business ourselves, we understand the struggle our customers go through when it comes to finances, and so we’re always looking for ways to make our products as affordable as can be so you can get the best deal possible! So with that said, we’re excited to say we’re dropping the price on our bulk-buy tiers, meaning you’re now getting more for less! We hope this will incentivise customers to consider upgrading their order quantities so that they save money in the long run! We think it’s a no-brainer!   Say Goodbye to Set-Up Fees   Bulk-buy prices aren’t the only thing we’re adjusting, as with the launch of the new Packaging World website, we’re finally saying goodbye to set-up fees! Now when you place an order for printed packaging, you won’t be greeted by that sneaky add-on fee when you peek into your basket. So now, when you click buy, you know how much you’re spending with no last minute surprises! With all the above features (and many more under the hood) we’re super excited to welcome you all into the brand new Packaging World website, and we can’t wait to hear your experiences! We’re open to any and all feedback as we look to continue improving the experience for our customers day by day, so please let us know what you think!

At Packaging World, we understand the crucial role packaging plays in creating a memorable customer experience. Your packaging shouldn't just protect your products, it should capture your audience’s eye and leave a lasting impression! Our luxury hot foil printing service allows you to achieve both, elevating your brand’s image whilst maintaining your commitment to sustainability. Whether you’re after a metallic shine, a sleek matte texture, or a glossy finish, we offer a range of foils to perfectly complement your brand’s aesthetic. Hot foil printing guarantees your products stand out on shelves, drawing attention and setting your brand apart from the competition! We’re dedicated to offering sustainable solutions that never compromise on quality. This commitment extends to our hot foil printing process, which incorporates eco-friendly and recyclable foils, ensuring your packaging remains fully recyclable and biodegradable. You can embrace environmentally-responsible practices without sacrificing the premium quality your brand deserves. The appeal of hot foil printing extends beyond just looks, offering a multitude of benefits for your packaging: Unforgettable First Impressions: Capture your audience in with a touch of sophistication and elegance. Hot foil printing guarantees your products stand out, setting your brand apart from the competition. Every glance is an opportunity to capture attention and draw customers in, and what better way than with a shiny foil finish? Enhanced Brand Identity: Seamlessly integrate your logo into your packaging, solidifying brand recognition and growing customer loyalty. Each interaction with your packaging strengthens your brand’s presence in your customers’ minds, building lasting connections bringing them back for more! Versatility at its Finest: A foil printed logo beautifully complements various materials, from natural kraft to luxury embossed paper. Whether you prefer a rustic or a polished aesthetic, hot foil printing can fit your vision, offering endless possibilities to create unique packaging that reflects your brand's personality! A Range of Stunning Options: From classic gold and silver to more contemporary colours like storm blue or jet black, you’re free to express your brand's personality and create a unique look that resonates with your target audience, allowing you to stand out from the crowd. We encourage you to embrace luxury sustainability at Packaging World. Click here to explore our range of hot foil printing options available, or alternatively check out our digital printing service which can recreate more complex artworks. And if you need any help, our team is always here to assist you in creating packaging solutions that are both aesthetically pleasing and good for the planet.