Recommendations
Handmade & Artisan Products
Kraft coloured packaging is perfect for businesses that want to communicate a handmade, authentic identity. Artisan or handmade gifts pair well with kraft as it denotes care and simplicity. Dainty jewellry in particular looks stunning with kraft packaging.
Intimate Events
Intimate events such as weddings, farmers' festivals and local markets pair wonderfully with kraft packaging. It has a way of adding to the rustic atmosphere of an event, and is greatly appreciated by those looking for a touch of thoughtful detail.
Eco-Friendly Businesses
Kraft packaging is a fantastic option for environmentally friendly products. Its natural, earthy appearance helps to reinforce business' commitment to the environment. This kind of packaging perfectly aligns with the increasing demand for eco-friendly products.
Considering Kraft?
Discover why Kraft is perfect for your packaging
Kraft is a durable, high-strength paper that is produced from wood pulp, using a sulphate solution. In fact, the name "Kraft" derives from the German word for strength - a fitting description for a packaging material well-known for its strength and quality.
Beyond kraft's practicality, it is widely appreciated for its distinctive feel. Heavier, thicker packaging is linked to higher quality and precision. And within packaging, texture has the ability to act as a 'silent narrator' for what's inside a packaging item. The natural feel to Kraft packaging can boost the appeal of sustainable or handmade products, for example, especially those that fit the earthy vibe.
Packaging Design Trends & Finishing Touches
Craft your Kraft
Packaging trends are constantly evolving, however, one notable trend that appears to be very successful within the packaging industry is simplicity and that natural look. The reason for this being, people want to feel like they're buying from people. And a simple grainy texture or a soft logo can create a sense of familiarity and comfort for customers.
That's not to say you can't add some finishing touches to spruce up your products. At Packaging World, we offer a variety of different decorative packaging, including silky ribbons and vibrant tissue papers to add some pizazz. We also offer both digital printing and hot foil printing options to make your logo stand out while maintaining an earthy look.
Let customers speak for us
FSC®-cerified
Crafting a better planet
We're pleased to offer a wide range of Kraft FSC®-certified packaging. By using materials sourced from responsibly managed forests, we are able to ensure that our customers are able to access high-quality, sustainable products that don't compromise on appearance or performance.
Protecting our planet is crucial, so make a positive change and choose eco-conscious packaging that supports a more sensible future.
FAQ
General
Absolutely! Our custom branding service gives you the freedom to bring your packaging to life with a personal design. Whether you want to showcase your logo or highlight your brand message, we can print directly onto your packaging for a polished, professional finish. It’s a simple yet effective way to give your packaging a glow-up, strengthen brand recognition, and create an unforgettable unboxing experience for your customers.
We recommend using high-contrast colours to ensure your design really stands out against the natural kraft background. Bold tones tend to produce the most striking results. And simpler designs with clean lines, strong logos, and minimal fine detail also work particularly well, as they maintain clarity and impact when printed onto kraft-coloured material. By focusing on contrast and simplicity, you can create packaging that feels both professional and visually appealing while staying true to the natural, appearance of kraft.
Our Kraft Packaging is not waterproof. As it’s made from natural paper fibres, it can absorb moisture if exposed to any water. However, it is still durable and reliable for everyday use, especially in dry environments. For some extra protection, you may wish to use inner liners or decorative paper depending on your product and how it’s shipped.
Kraft packaging is generally stronger and more durable than standard paper packaging, while still offering a natural appearance. It’s a great choice for everyday retail and shipping use, especially those who aim to protect the planet and appeal to eco-friendly customers.
Kraft packaging has a lower carbon footprint than plastic alternatives, because it is derived from renewable, carbon-absorbing wood pulp and is manufactured using low-energy. Kraft packaging is easily recyclable and naturally biodegradable, breaking down in weeks. Unlike plastic, that can take hundreds of years to break down.
Source: How Kraft Box Pack Reduces Packaging Waste and Carbon Footprint | GoodGym
Kraft packaging has become popular because it looks natural, supports sustainability goals, and offers a strong, versatile, and affordable alternative to plastic. It also gives brands an opportunity to show environmental responsibility while keeping packaging attractive and practical.
Source: Packaging trends 2026: 10 ideas shaping the future of packaging design | VistaPrint
Focus on a clean layout, limited colours, and simple typography so that the natural kraft finish remains visible. We recommend adding one refined detail, like a small logo, embossing, or a subtle foil accent, to make the box feel premium without losing its minimalist look.
Any! Kraft packaging works well with all kinds of products. From jewellry and cosmetics, to gifts and handmade products, because it combines durability with a natural, high-quality appearance. It’s especially effective for brands that are aiming for simple packaging that's sustainable, and visually warm.
Kraft packaging feels strong because it’s made with durable fibres that are less processed than standard paper, helping it to resist tearing and hold its shape. It feels heavier and more substantial because it’s usually made with a higher paper weight and a denser fibre structure, giving it a sturdier feel.
Printing
No, there is no minimum order quantity required to have printing on the boxes.
Our printing service applies to an order as low as one item. The unit cost, however, is reduced for higher quantity orders.
Each of our products will have a plain listing, and an additional foil branded or digital branded listing — where the service is available. If you are looking at the plain listing, there should be a suggested link to the branded listings near to the add to cart button. You can follow the option steps on the page to easily order online.
If you have any questions, please get in touch.
The lead time for printing can vary across the year. For the most up to date schedule, please visit this page.
